LinkedIn is quite an effective tool for people in the practical field. Job seekers can find jobs and employers and likewise, employers can find the right employees for a particular job. However, there are much more uses of this platform than just job searching. You can create and find the perfect market for your products. In addition to this, you can increase your sales on online platforms.
Just like other social media platforms, LinkedIn is also quite helpful for media marketing. You will find serious and potential buyers.
Moreover, you can use it for lead generation and create an email book for your promotional strategy. Many people use alternate emails on shopping sites so that they won’t get any unwanted messages on their email. That is why, even if you are sending them emails, they won’t notice them. However, the email addresses on LinkedIn are authentic ones. Therefore, they will be helpful in promotional strategies.
Moreover, there are special software tools that we can use to improve the results from LinkedIn. For example, if you want to improve the effectiveness of lead generation, you can use Dripify.
However, despite all the ease that we get on and through LinkedIn, we still can make mistakes. Although you might want to learn more about the platform and what tools you should use, there is a chance of making mistakes.
What not to do
Despite knowing the best strategies, we are bound to make mistakes. But this is not about making or not making mistakes. The thing is that not all strategies are for everyone. Just like the lead generation tool, strategies vary from user to user.
If you are working as an employer in the HR department, the strategies that you need to use are different. Likewise, the strategies for job searchers are different.
And here is a list of some of the strategies that you should avoid using on LinkedIn. They won’t do any good to you.
1. Wrong listing of the employees
You must already know that a lot of people use fake experiences in their CVs. Likewise, many employers also use fake names to improve the market repute of their firm. But you must know that this is a cheap strategy and it won’t last long.
But another thing that is common on LinkedIn is that companies often intentionally or unintentionally list their former employees. For example, a very capable marketing expert was working in your company. You were getting many benefits from him and your market reputation was improving with time.
However, that “best employee” got a better offer from another company. So he left your company and joined the other one. While he was working as your employee, you listed him on the LinkedIn profile of your company. But after he left, you did not bother to change it. Why? Just because his name was known to people. Thus, you were getting more attention in the market.
It is also possible that you unintentionally left it like that. The LinkedIn manager forgot to remove him from the list of current employees. So whether it was your intention or not, this is not the right thing to do.
The person has a name in the market. Therefore, his followers will know where he is currently working. By doing this, you are only throwing mud at your company. Once people find out that you are using this strategy, the market reputation of your company will be compromised. Moreover, the market will have a negative impression of you.
And in the worst case, your former employee might file a complaint against you for showing inaccurate profile information.
You might think that this is quite an unnecessary thing to do. Why would someone go to such lengths? However, this situation is especially worst for freelance workers. Their current employees might think that they are working double. As a result, they won’t be satisfied with the work quality.
2. Not mentioning a customized note
This is not a common practice among many people. They just randomly send connection invitations to people. But why would someone add you back? Although many people do add any invitation but not all. Usually, the people who are in need of more connections add anyone who sends the request. Moreover, they also send invitations randomly.
However, if you want someone special to add you, you will need a customized note. For example, there is a well-known programmer. You admire him and want to be a connection to him. However, he is already famous and he is no need for more followers. So why would he add you back?
Therefore, if you are also in the same field, you can write that in your customized note. Moreover, if you have any special skills and you want him to take note of them, you can write them too. Or if you want him to hire you because of your skills, you can write the details in the note. So when he receives your message and considers you a potential candidate for future use, he might add you.
3. Randomly tagging people in post
Another mistake that people make is tagging anyone in their posts. They want more likes and comments and therefore, they use this trick. But know that LinkedIn is not similar to social media in many ways. Social media platforms are for fun. Therefore, you can tag anyone in the post.
However, this is not a good option for LinkedIn. This platform is for relevancy. If someone is in the technological sector and he has connections who have nothing to do with other things and he tags them, it would be a waste of time.
Furthermore, you might want to tag some famous people from your connections. But if these connections have nothing to do with your post, they might remove you from their connections. Thus, you will only irritate them.