SEO has revolutionized how companies market their products and how people consume information. Today most people would rather Google something than ask someone for answers. They trust the search engine to give them better, more comprehensive solutions. But who actually benefits most from SEO? Is it the company? The search engine? Or the readers?
It is not far-fetched to think that everyone benefits from SEO either directly or indirectly. Let us explain how.
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Encourages Local Businesses
Over the past few years, more people have been looking to work with local businesses. In turn, local SEO has exploded, with many SEO companies ensuring their client rank for their local area. Check out Web20ranker client reviews & feedback to fully understand how effective local SEO is.
Today, small businesses in an area can compete with multinational companies and win. People are more likely to want to work for a local contractor because they believe they understand the local requirements, will arrive faster, and have experience in the local scene. In the end, local businesses are able to get more calls and people to their brick-and-mortar stores because of SEO.
Boosts The Credibility And Trustworthiness Of A Company, Leading To More Sales
As mentioned, today, most people would rather Google something than ask someone. In fact, most people believe the information they get from Google more than the answer they would get from a peer.
The first and second pages on Google are considered the most credible. After all, the search engine placed them so high in the search query for a reason. Most people assume that Google has verified and affirmed the information on the pages, so they are ranked high. Additionally, the more backlinks a page or a website has, the higher the website will be ranked. Since other web admins use the page as a reference to validate the information, Google assumes that the page is the authority in the matter and increases its credibility and ranking.
Therefore, the higher your company is placed on Google, the more credible you will appear to an audience. The more credibility you are, the more likely you will make more sales as the audience trusts you more. It is no accident, therefore, that the highest-ranked pages of a query are often the same sites with the highest conversion rate.
SEO Costs Nothing But Time
In an ideal world, SEO marketing should not cost anything other than your time. This levels the playing field for big and small companies alike, as even startups that take the time and effort to build their SEO can outrank an army of marketing experts from a big company.
Unlike other marketing techniques like pay-per-click advertising, where the more money you invest, the more leads you generate, with SEO, the rule of thumb is the more time you invest, the higher your ranking.
Google supports web admins’ initiatives to research and creates meaningful information to help their audience. As such, SEO is a cost-effective way to grow a business in the long run.
Helps Visitors Take A Learning Initiative
SEO does benefit not only the company but also the audience. A website that ranks well often has excellent information that helps readers learn something new. These sites often have well-placed internal links that, when clicked, could explain the query further.
When someone takes the initiative to learn something, searching by Googling helps them understand the topic better and go out of their way to grasp the concept better. Such a reaction is great for building a more knowledgeable and curious society. For far too long, experts have accused the youth of not reading enough books without taking into account the knowledge they acquire through Google. Search engines present a more modern way to consume information without reading an entire book.
Reach More People
Today, marketing can be termed as a more linear approach. Marketing experts will identify a certain audience that fits their product by considering their location, age, gender, etc. Such marketing efforts mean you will only reach that specific set of people. Individuals outside these parameters will barely know you exist.
While these can maximize your ROI, it locks out many potential customers. With SEO, even though you are creating content based on a set of keywords, you are more likely to appear to an audience you were not targeting. In turn, you can acquire more clients you had not factored in.
In a nutshell, SEO is beneficial for businesses, the audience, and even the search engine itself. It can help businesses improve their ROI and sales by providing quality organic traffic. Google, in turn, can study the data and provide a better experience for both the audience and the webmasters. While the visitors are able to trust the information, they get more from higher-ranking websites, reducing the chances of them getting scammed or misinformed.